Bennett S. Rinaudo of Shreveport ran his own full-service advertising agency for over 15 years, mainly specializing in TV and radio commercials. As an advertiser, Rinaudo’s goal is to promote local businesses.
When he first started his business in 2003, he focused a lot on local media outlets. His approach is multi-faceted, using every available outlet to create the impression that his client’s business was “everywhere”.
“It’s a simple formula: reach, frequency, and message,” he said.
Rinaudo saw advertising trending steadily towards digital media. That’s when his creativity struck and he knew that digital billboards were the way of the future.
He recently founded his new business DigiVision, with an aim to increase digital billboard marketing in the Shreveport-Bossier City region.